SUPERCROSSOVER

Creative Director, Campaign Producer

Product Launch

Spring 2025

When launching the brand-new “SuperCrossover” franchise, W&S wanted to highlight the innovative cushioning nature of the shoe (featuring supercritical foam) as well as the craftsmanship. This launch campaign involved a multimedia approach, blending 3D animation and vibrant, hyperrealistic imagery that reinforces the “super” nature of the footwear.

01312025_Wolf&Shepherd_SUPERCROSSOVERQ23266.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ23080-Edit.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ23126 2.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22753 2.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22908-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22891-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22645-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22875-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22627-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22880-SQUARE.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ23032.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22690.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22393.PNG

01312025_Wolf&Shepherd_SUPERCROSSOVERQ22310.PNG

SUPERCROSSOVER

Wolf & Shepherd - Preseason