SMARTWATER PRODUCT LAUNCH

Creative Strategy, Producer

Fall 2018

This campaign transformed the brand from a premium water into a cultural connector. Instead of a traditional ad campaign, we curated an exclusive dinner bringing together thought leaders across diverse industries—art, tech, fashion, and wellness—, positioning Smartwater as the nexus of creative exchange. This experience-first approach generated organic buzz, earned media coverage, and deepened brand affinity among influential audiences. It also led to unexpected cross-industry collaborations, reinforcing Smartwater’s role as a catalyst for innovation and lifestyle elevation.